In 2019 we directed and shot these fun and instinctive ads for Samsung. The brief was to find an interesting way to demonstrate the Galaxy S9 with Super Slow-mo. It was an open brief given to the entire W+K creative department and we ran with it. Our idea was to juxtapose this state-of-the-art technology with low-fi scenarios that anyone could relate to. With the help of producer Amy Berriochoa, we grabbed a few friends from the agency and traveled up and down the West Coast shooting real people and objects in both everyday and absurd situations.

  
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