This project was a dream come true. We named it BREAKING2, went to Italy several times to scout and shoot, created trailers, teasers and content for the live stream, and worked with Nike to design a minute-by-minute run of show for the entire 2-hour broadcast. Then when Kipchoge crossed the finish line we cut one last spot in an F-1 garage in Monza and released it within the hour. A ton of people around the world who don't even like to run watched BREAKING2 and found themselves rooting for a guy whose name they could barely pronounce.

Press:
Tech Crunch, Digiday, Adweek, Sports Illustrated, Runner's World, USA Today, Wired, The Independent, ESPN, The Washington Post, Tech Crunch, BBC, Highsnobiety, Daily Mail, The Drum, Runner's World, FiveThirtyEight, Geek Wire, Competitor.com, Bloomberg, Nat Geo, Deadspin, CNN, Marketing Week, GQ

CDs: Alberto Ponte, Ryan O'Rourke, Dan Viens
Producers: Sue Kim, Mau Granado, Candice Harbour
Editors: Tommy Harden, JB Jacobs
Production partners: Dirty Robber & Uncle Toad's

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